Project Showcase

Selected Web Development Projects

Six in-depth case studies covering e-commerce, SaaS, corporate web, analytics dashboards, content platforms, and high-converting landing pages — each built for real business impact.

🛍 Multi-Vendor Marketplace
📱 Project Mgmt SaaS
🏢 Corporate Website
📊 Analytics Dashboard
✍ Dev Blog Platform
🎯 Landing Page Suite
Multi-Vendor E-Commerce Marketplace

A fully featured, production-grade online marketplace platform allowing multiple independent vendors to register, list products, manage inventory, and receive automated payouts — all from a unified customer-facing storefront. Built to handle high-traffic catalogue browsing, complex cart logic, and real-time order tracking.

The platform supports vendor onboarding with KYC verification, product approval workflows, and a commission-based revenue model with automated Stripe Connect splits. Customers enjoy a seamless shopping experience with wishlists, reviews, advanced filtering, and same-day order confirmation emails.

Project Type
Full-Stack E-Commerce Platform
Industry
Retail / Marketplace
Timeline
16 Weeks
Team Size
Solo Developer
Tech Stack
Next.js 14 TypeScript Node.js MongoDB Stripe Connect Redis Cloudinary AWS S3

Core Features

🏪

Multi-Vendor Storefronts

Each vendor gets a branded storefront page with bio, logo, ratings, and a curated product listing. Vendors manage everything through a dedicated dashboard with analytics.

💳

Stripe Connect Payments

Automated split payments via Stripe Connect. Customers pay once; funds are split instantly between the platform (commission) and the vendor. Supports refunds and disputes natively.

📦

Inventory Management

Real-time stock tracking with low-stock alerts, variant support (size, colour, weight), bulk product import via CSV, and automatic out-of-stock handling on the storefront.

🔍

Smart Search & Filtering

Full-text product search powered by MongoDB Atlas Search with faceted filtering by category, price range, vendor, rating, and availability. Results update in under 80ms.

🤖

Recommendation Engine

Collaborative filtering algorithm suggests products based on browsing history, purchase patterns, and similar-user behaviour, increasing average order value by 23%.

📧

Transactional Email Flows

Automated emails for order confirmation, shipping updates, vendor payout notifications, and review requests — sent via SendGrid with branded HTML templates.

⭐

Reviews & Ratings System

Verified-purchase review system with star ratings, photo uploads, vendor responses, and automatic review aggregation displayed across product and vendor pages.

📊

Admin Super Dashboard

Platform admin panel with revenue analytics, vendor approval queue, user management, commission configuration, dispute resolution tools, and monthly financial reports.

Technology Breakdown

Frontend
Next.js 14 (App Router)
Server components, ISR, and edge caching for fast page loads across a large product catalogue.
Styling
Tailwind CSS + Radix UI
Utility-first styling with accessible headless components for dialogs, dropdowns, and forms.
Backend API
Node.js + Express
RESTful API handling all vendor, product, cart, and order logic with JWT authentication.
Database
MongoDB + Atlas Search
Flexible document schema for product variants, plus Atlas Search for full-text search with facets.
Payments
Stripe Connect
Marketplace-grade payment splitting, vendor onboarding, instant payouts, and webhook event handling.
Caching
Redis (Upstash)
Session storage, cart state, rate limiting, and catalogue caching to reduce database load by 60%.
Media
Cloudinary + AWS S3
Automatic image compression, resizing, and WebP conversion. S3 for raw uploads, Cloudinary for delivery.
Deployment
Vercel + MongoDB Atlas
Edge-deployed frontend with automatic preview deployments and a managed, globally replicated database.

⚡ Challenges Solved

  • Designing a fair, real-time commission split system that handles partial refunds and disputes without double-charging or under-paying vendors.
  • Building a product search experience that remains fast and accurate across 50,000+ SKUs with variant combinations and multi-language support.
  • Implementing a vendor KYC flow compliant with Stripe's identity verification requirements while keeping the UX frictionless for new sellers.
  • Managing cart state across guest and authenticated users with seamless merge on login without data loss or race conditions.
  • Achieving sub-2-second page loads on product listing pages despite complex filtering, personalisation, and dynamic stock status.

✅ Outcomes Delivered

  • Platform onboarded 120+ vendors within the first 3 months of launch with zero critical payment errors.
  • Average product page load time of 1.1 seconds (Lighthouse score: 97) despite a catalogue of 45,000 products.
  • Recommendation engine drove a 23% increase in average order value versus non-personalised browsing sessions.
  • Stripe dispute resolution rate of under 0.4%, well below the industry average of 1.2%.
  • 99.97% uptime in the first 6 months post-launch with zero downtime during peak sales events.

Project Metrics

120+
Vendors Onboarded
45K
Products Indexed
97
Lighthouse Score
23%
AOV Increase
1.1s
Avg Page Load
99.97%
Uptime

Need a marketplace or e-commerce platform?

I build scalable, production-ready commerce platforms tailored to your business model and growth goals.

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Project Management SaaS Platform

A comprehensive, multi-tenant SaaS application designed for software and creative teams to plan, track, and ship work collaboratively. The platform features real-time Kanban boards, sprint planning, task dependencies, time tracking, and built-in team messaging — all within a beautifully designed, accessible interface.

Built with a subscription billing model (Free, Pro, Business tiers) powered by Stripe, complete with seat-based pricing, usage limits, and upgrade prompts. The multi-tenant architecture isolates workspace data while allowing cross-workspace analytics for enterprise customers.

Project Type
Multi-Tenant SaaS Application
Industry
Productivity / B2B Software
Timeline
20 Weeks
Team Size
Solo Developer
Tech Stack
React 18 TypeScript Node.js PostgreSQL Socket.io Stripe Billing Redis Docker

Core Features

🗂

Real-Time Kanban Boards

Drag-and-drop Kanban with live updates via WebSockets. Multiple board views: List, Board, Timeline (Gantt), and Calendar — all synced instantly across team members.

👥

Team Workspaces & Roles

Multi-tenant workspaces with granular role-based access control: Owner, Admin, Member, Guest. Each workspace is fully isolated with custom branding options.

💳

Subscription Billing

Seat-based Stripe subscription with Free, Pro ($12/seat/mo), and Business ($28/seat/mo) tiers. Automatic proration, invoice generation, and dunning management.

⏱

Time Tracking

Built-in timer per task with manual time logging, weekly timesheets, and exportable time reports by project, member, or date range in CSV and PDF formats.

💬

In-App Messaging

Threaded task comments and a real-time team messaging sidebar with @mentions, file attachments, emoji reactions, and unread notification badges.

🔗

Task Dependencies & Critical Path

Set blocking and dependency relationships between tasks. The system automatically highlights the critical path and warns when dependent tasks are at risk of delay.

📊

Sprint Reports & Velocity

Automated sprint retrospective reports: velocity charts, burndown graphs, completion rate by assignee, and cycle time analytics — all exportable as PDF.

🔔

Smart Notifications

Configurable in-app and email notifications for task assignments, due-date reminders, comment mentions, and status changes — with a daily digest option.

Technology Breakdown

Frontend
React 18 + Zustand
Concurrent rendering for smooth drag-and-drop, with Zustand for lightweight but scalable client state management.
Real-Time
Socket.io
Bidirectional WebSocket connection for live board updates, cursor presence, and instant notifications across users.
Backend
Node.js + Express
RESTful API for CRUD operations plus WebSocket server, with structured middleware for auth, rate limiting, and multi-tenancy.
Database
PostgreSQL + Prisma
Relational model ideal for task dependencies, user-workspace relationships, and subscription data. Prisma for type-safe queries.
Billing
Stripe Billing
Subscription management, metered billing, portal integration, and webhook handling for lifecycle events (trial end, payment failure).
Auth
NextAuth.js
Multi-provider authentication (Google, GitHub, email/password) with JWT sessions and workspace-scoped permission checks.
Infra
Docker + Railway
Containerised Node/PostgreSQL services for consistent staging and production environments with zero-downtime deploys.
Testing
Vitest + Playwright
Unit and integration tests via Vitest; end-to-end critical user flows (signup → billing → board) covered by Playwright.

⚡ Challenges Solved

  • Building conflict-free real-time collaboration where two users moving the same card simultaneously doesn't cause data corruption or UI flicker.
  • Designing a multi-tenant data architecture that isolates workspace data while keeping query performance consistent regardless of workspace size.
  • Implementing seat-based billing that accurately handles mid-cycle upgrades, member removals, and trial-to-paid conversions with correct proration.
  • Making the drag-and-drop Kanban board accessible via keyboard navigation while preserving the smooth, native-feeling interaction for mouse users.

✅ Outcomes Delivered

  • Real-time updates delivered in under 40ms average latency across collaborative board sessions with up to 25 concurrent users.
  • MRR of $8,200 achieved within 4 months of launch across 38 paying workspaces on the Pro and Business tiers.
  • Churn rate held at 4.2% monthly — below the SaaS industry average of 5-7% — attributed to the time tracking and reporting features.
  • 90+ Lighthouse scores across all core routes with WCAG 2.1 AA accessibility compliance confirmed by automated audit.

Project Metrics

38
Paying Workspaces
$8.2K
MRR at 4 Months
<40ms
Real-Time Latency
4.2%
Monthly Churn
90+
Lighthouse Score

Building a SaaS product or internal tool?

I specialize in full-stack SaaS platforms with real-time features, subscription billing, and multi-tenant architecture.

Discuss Your Project →View Upwork Profile
Professional Services Corporate Website

A premium, multilingual corporate website for a regional professional services firm operating across 12 countries. The site serves as the firm's primary digital presence — communicating credibility, expertise, and thought leadership to enterprise-level prospects and partners. Built with a headless CMS so the internal marketing team can publish content independently.

The site features a full editorial system for long-form insights and whitepapers, a service catalogue with downloadable briefs, an interactive team directory, and a lead capture system that routes enquiries to the appropriate regional contact by geo-location — all available in English, Arabic (RTL), and French.

Project Type
Multilingual Corporate Website
Industry
Professional Services / Consulting
Timeline
10 Weeks
Team Size
Solo Developer
Tech Stack
Next.js 14 Sanity CMS TypeScript next-i18next Tailwind CSS Vercel HubSpot CRM

Core Features

🌐

Multilingual (EN / AR / FR)

Full i18n implementation with RTL layout support for Arabic. Language detected by browser preference with manual switcher. All content managed through the CMS with per-locale fields.

📝

Headless CMS Editorial System

Sanity Studio CMS with custom schemas for services, team profiles, insights articles, office locations, and testimonials. Non-technical editors publish content with zero developer involvement.

🎯

Geo-Routed Lead Capture

Contact forms detect visitor geo-location and route enquiries to the appropriate regional sales contact automatically, with a CRM integration that creates deals in HubSpot instantly.

📰

Insights & Thought Leadership

A full editorial blog with categories, tags, author profiles, estimated read time, social sharing, and a related articles algorithm — driving SEO and organic traffic growth.

👤

Interactive Team Directory

Filterable team directory by office location, service area, and seniority. Each profile includes a bio, credentials, publications, and a direct enquiry button pre-filled with the contact's name.

🚀

99 Lighthouse Performance

Image optimisation, font subsetting, critical CSS inlining, and ISR caching deliver a sub-1.5 second LCP. Verified score of 99 on Lighthouse across all key routes.

Technology Breakdown

Framework
Next.js 14 (App Router)
Static generation with ISR for content pages. API routes for form submissions and geo-detection middleware.
CMS
Sanity.io
Structured content with GROQ queries, real-time preview, and a fully customised Studio UI for non-technical editors.
i18n
next-i18next + RTL
Per-locale content delivery with automatic RTL direction switching and locale-aware URL structure (/ar/, /fr/).
CRM
HubSpot API
Form submissions create CRM contacts and deals automatically, with geo-routed owner assignment via the HubSpot API.
Styling
Tailwind CSS
Utility-first styling with a custom design token system matching the firm's brand guidelines precisely.
Deployment
Vercel Edge Network
Global CDN edge caching with automatic HTTPS, preview branches per PR, and instant rollback capability.

⚡ Challenges Solved

  • Implementing correct RTL layout in Arabic without breaking the LTR English layout — including navigation, typography, icon direction, and form alignment.
  • Designing a CMS schema flexible enough for a non-technical team to publish diverse content types (articles, service briefs, team bios) without code changes.
  • Building geo-detection-based lead routing that works reliably at edge without adding perceptible latency to page load or form submission.
  • Achieving a Lighthouse score of 99 while still serving high-resolution team photography and branded graphics across multiple locales.

✅ Outcomes Delivered

  • Organic search traffic increased by 184% within 6 months of launch, driven by the Insights editorial section and structured data markup.
  • Lead conversion rate from contact forms improved by 31% after implementing geo-routed assignment to regional contacts.
  • Marketing team independently publishes 8-12 new articles per month with zero developer involvement.
  • Lighthouse Performance score of 99, Accessibility 98, Best Practices 100, SEO 100 — verified across all three language versions.

Project Metrics

184%
SEO Traffic Growth
99
Lighthouse Score
3
Languages Supported
31%
Lead Conv. Uplift
10wk
Delivery Timeline

Need a premium corporate or marketing website?

I build fast, multilingual, CMS-powered websites that convert visitors into clients and rank on Google.

Get a Quote →LinkedIn Profile
Real-Time Business Analytics Dashboard

An executive-grade analytics dashboard aggregating live data from five distinct business systems — e-commerce platform, CRM, marketing stack, operations database, and financial system — into a single, unified view. Designed for C-suite and department heads who need to make fast, data-driven decisions without waiting for end-of-day reports.

The dashboard streams live metric updates every 15 seconds via WebSockets, supports custom KPI widgets dragged and arranged by each user, and generates automated daily and weekly executive briefing emails with key trend highlights — making it a complete business intelligence command centre.

Project Type
Real-Time Analytics Dashboard
Industry
Business Intelligence / SaaS
Timeline
12 Weeks
Team Size
Solo Developer
Tech Stack
React 18 D3.js WebSockets Node.js PostgreSQL Redis Pub/Sub Recharts Tailwind CSS

Core Features

⚡

Live Data Streaming

Metrics update every 15 seconds via WebSocket connection with visual pulse animations on changed values. Falls back gracefully to 60-second polling on weak connections.

🎛

Drag-and-Drop Widget Builder

Users build their own dashboard layout by dragging KPI cards, charts, and tables into a responsive grid. Layouts are saved per user and persist across sessions.

🔗

Multi-Source Data Integrations

Connects to Shopify, HubSpot CRM, Google Analytics 4, QuickBooks, and a custom SQL database via authenticated REST and GraphQL connectors with scheduled sync jobs.

📉

Advanced Chart Library

13 chart types including line, bar, area, pie, scatter, heatmap, and funnel — all built with D3.js and Recharts, with interactive tooltips, zoom, and date range selection.

🚨

Threshold Alerts & Anomaly Detection

Set threshold alerts on any metric (e.g., "alert me if CAC exceeds $45"). Statistical anomaly detection flags unusual patterns via email, Slack, or in-app notification.

📄

Automated Executive Reports

Scheduled daily, weekly, or monthly briefing emails with a plain-English narrative summary of key trends, generated automatically and sent to configurable recipient lists.

Technology Breakdown

Visualisation
D3.js + Recharts
D3 for custom, complex charts (heatmaps, funnels). Recharts for standard chart types with React integration and responsive containers.
Real-Time
Socket.io + Redis Pub/Sub
Redis Pub/Sub fans out metric updates from data ingestion workers to all connected client WebSocket sessions simultaneously.
Data Layer
PostgreSQL + TimescaleDB
TimescaleDB extension enables efficient time-series queries across billions of metric events with automatic data chunking and compression.
Integrations
REST + GraphQL Connectors
Modular connector system with a standard interface — adding a new data source requires implementing 3 methods: fetch, normalise, schedule.
Auth
Auth0 + RBAC
Enterprise-grade SSO with SAML support, MFA, and role-based dashboard access (View, Edit, Admin) configurable per user group.
Deployment
AWS ECS + RDS
Containerised microservices on ECS Fargate with auto-scaling, RDS PostgreSQL with read replicas, and CloudWatch monitoring.

⚡ Challenges Solved

  • Normalising data from five completely different systems (each with different schemas, units, and update frequencies) into a single consistent metric model.
  • Delivering live updates to 50+ concurrent dashboard sessions without overloading the database with constant polling queries.
  • Building a drag-and-drop widget grid that works reliably across desktop and tablet screen sizes without layout corruption on resize.
  • Designing anomaly detection that is sensitive enough to catch genuine issues but doesn't fire false positives that cause alert fatigue.

✅ Outcomes Delivered

  • Reduced executive reporting time from 4 hours of manual data compilation per week to fully automated daily briefings delivered by 7am.
  • Dashboard supports 50+ concurrent live sessions with sub-15-second metric refresh and no perceptible performance degradation.
  • Threshold alerts caught 3 significant business anomalies (flash sale server spike, payment processor outage, unusual churn event) within the first 60 days.
  • Client reported a 40% reduction in time-to-decision for operational changes after centralising all business KPIs in a single view.

Project Metrics

5
Data Sources
50+
Concurrent Sessions
15s
Refresh Interval
40%
Faster Decisions
4hr→0
Reporting Time Saved

Need a business intelligence dashboard?

I build real-time dashboards that turn scattered data into clear, actionable executive insights.

Let's Talk →View GitHub
Developer Blog & Knowledge Base Platform

A high-performance developer-focused content platform built to host long-form technical articles, tutorials, code-heavy guides, and a searchable knowledge base. Designed for maximum reading comfort with syntax-highlighted code blocks, interactive demos embedded per article, and a progressive reading experience that adapts to the reader's technical level.

The platform is fully statically generated for blazing-fast page loads, with instant full-text search powered by Algolia, a newsletter subscription system with tag-based segmentation, and a reader bookmark system. SEO is treated as a first-class concern — structured data, Open Graph images generated per article, and canonical URL management are all built in from day one.

Project Type
Content Platform / Blog Engine
Industry
Developer Education / Media
Timeline
8 Weeks
Team Size
Solo Developer
Tech Stack
Next.js 14 MDX Algolia Search Contentlayer Shiki ConvertKit Vercel OG Tailwind

Core Features

⚡

Static Generation + ISR

Every article page is statically generated at build time for sub-50ms TTFB. New articles trigger ISR revalidation without a full rebuild, balancing freshness with speed.

🔍

Algolia Instant Search

Command-palette-style search (⌘K) powered by Algolia with instant results, article previews, tag filtering, and keyboard navigation — returning results in under 20ms.

💻

MDX with Interactive Code

Articles written in MDX with Shiki syntax highlighting for 40+ languages, copy-to-clipboard on code blocks, live Sandpack embeds for runnable React demos, and diff highlighting.

📬

Newsletter with Tag Segmentation

ConvertKit newsletter integration with tag-based subscriber segmentation. Readers subscribe to specific topics (React, DevOps, etc.) and only receive relevant new articles.

🖼

Dynamic OG Image Generation

Each article auto-generates a unique Open Graph image at the edge using Vercel OG — featuring the article title, author, tags, and reading time in a branded design.

🔖

Reader Bookmarks & Progress

Authenticated readers can bookmark articles, track reading progress with a visual indicator, and see a personalised reading list across sessions using localStorage + Supabase sync.

Technology Breakdown

Framework
Next.js 14 Static
Full static export with ISR. Each article page scores 100 on Lighthouse with sub-second LCP on mobile.
Content
MDX + Contentlayer
Contentlayer transforms MDX files into typed TypeScript objects, catching content errors at build time.
Syntax
Shiki
Server-side syntax highlighting with zero client-side JS. 40+ language grammars, theme support, and line highlighting.
Search
Algolia DocSearch
Algolia's crawl-based indexing with custom ranking by recency, read-time, and tag relevance. Search analytics included.
Newsletter
ConvertKit API
Subscriber creation, tag assignment, and sequence enrollment handled via API with a custom double opt-in flow.
OG Images
Vercel @vercel/og
Edge-rendered dynamic OG images in JSX — no canvas, no heavy image processing. Generated in under 50ms per request.

⚡ Challenges Solved

  • Making interactive Sandpack code demos load without blocking article rendering — lazily loaded after the reader scrolls to the demo section.
  • Keeping Algolia search index in sync with a file-based MDX content system without a CMS webhook — solved with a post-build indexing script in CI.
  • Generating unique, visually distinct OG images for 200+ existing articles without a manual design step for each one.
  • Maintaining 100 Lighthouse score even when articles embed third-party content (YouTube embeds, GitHub Gists) using facade patterns.

✅ Outcomes Delivered

  • Achieved 100/100 Lighthouse score on all article pages including articles with embedded interactive code demos.
  • Organic traffic grew to 22,000 monthly unique visitors within 5 months — primarily from long-tail programming search queries.
  • Newsletter grew to 4,200 subscribers with a 48% open rate, well above the industry average of 21% for developer newsletters.
  • Average session duration of 6.8 minutes — reflecting genuine technical engagement rather than bounce traffic from social media.

Project Metrics

22K
Monthly Visitors
4,200
Newsletter Subs
100
Lighthouse Score
48%
Email Open Rate
6.8min
Avg Session

Need a content platform or publication site?

I build fast, SEO-first content platforms that grow organic traffic and build loyal audiences.

Start a Project →View GitHub
SaaS Product Launch Page Suite

A suite of five interconnected, conversion-optimised landing pages for a Series A SaaS product launch — covering the main product landing page, a dedicated pricing page, a feature comparison page, a "vs. competitors" page, and a waitlist/early-access page. Each page was built with a clear conversion goal, A/B tested copy, and deeply integrated analytics.

The pages were built to be independently deployable with shared design tokens and component library, enabling the marketing team to run experiments on individual pages without affecting others. Animated scroll sequences, interactive feature demos, and social proof sections were crafted to guide visitors from awareness to sign-up in the fewest possible steps.

Project Type
Landing Page Suite (5 Pages)
Industry
SaaS / Developer Tools
Timeline
6 Weeks
Team Size
Solo Developer
Tech Stack
Next.js GSAP Framer Motion Tailwind CSS PostHog Hotjar Google Optimize TypeScript

Core Features & Pages

🏠

Main Product Landing Page

Hero with animated product demo video, social proof ticker, feature grid with interactive tabs, testimonial carousel, FAQ accordion, and a sticky CTA bar that appears after 40% scroll depth.

💰

Dynamic Pricing Page

Monthly/annual billing toggle with animated price transitions, feature comparison table, FAQ section, and a "build your own plan" calculator that shows estimated savings versus manual tooling.

⚔

Competitor Comparison Pages

Three dedicated "PulseHQ vs. [Competitor]" pages with honest feature matrices, migration guides, and a prominent "Switch from X" CTA — each individually indexed by Google for competitive SEO.

🎉

Waitlist / Early Access Page

Viral waitlist page with referral tracking — each sign-up gets a unique referral link. Dashboard shows position in queue. Drove 2,400 waitlist sign-ups before public launch.

🎬

GSAP Scroll Animations

Scroll-triggered animations throughout — feature illustrations draw in as you scroll, product screenshots "float" in, and the hero headline animates word-by-word on load for dramatic impact.

📊

A/B Testing Integration

Full PostHog + Google Optimize setup enabling the marketing team to run split tests on headlines, CTAs, hero images, and pricing layouts without touching code — just via the Optimize UI.

🎥

Interactive Feature Demos

Three feature sections include embedded interactive walkthrough demos — clicking through product screenshots in sequence with tooltips, simulating the actual product experience inline.

🔥

Hotjar Heatmap & Session Recording

Hotjar heatmaps and session recordings integrated from day one, enabling the team to identify drop-off points and scroll depth patterns — informing two major page iterations post-launch.

Technology Breakdown

Framework
Next.js (Static Export)
Full static export deployed to Vercel Edge for maximum CDN caching and global performance. No server-side overhead.
Animation
GSAP + ScrollTrigger
GSAP ScrollTrigger powers all scroll-linked animations — timeline scrubbing, pin sections, and parallax effects on hero imagery.
UI Motion
Framer Motion
Component-level entrance animations, layout animations on pricing toggle, and gesture-based interactions on the testimonial carousel.
Analytics
PostHog
Event-level analytics tracking every CTA click, video play, demo interaction, and scroll milestone — feeding A/B test analysis.
A/B Testing
Google Optimize
No-code split testing on headline variants, CTA colour/copy, and hero layout — enabling the marketing team to iterate without dev cycles.
Heatmaps
Hotjar
Click heatmaps, scroll maps, and session recordings provided behavioural data that informed two significant post-launch redesigns.
Waitlist
Custom + Supabase
Custom viral waitlist with unique referral codes, position tracking, and automated "you moved up!" emails via Supabase functions.
Performance
Vercel Edge + CDN
All pages pre-rendered and served from the Vercel Edge Network. Video assets self-hosted and HLS-streamed for adaptive quality.

⚡ Challenges Solved

  • Making GSAP scroll animations perform smoothly at 60fps even on mid-range mobile devices — solved by using will-change, transform instead of top/left, and throttled scroll listeners.
  • Building a shared design token system so all 5 pages feel cohesive while remaining independently deployable and testable.
  • Designing the viral waitlist referral system to prevent gaming (fake email chains) while still providing a frictionless experience for genuine referrers.
  • Achieving sub-2-second LCP on the hero despite a full-bleed product demo video in the background — solved with a poster image, lazy video load, and preload hints.

✅ Outcomes Delivered

  • Main landing page conversion rate of 8.4% (visitor to trial sign-up), compared to a SaaS industry average of 2-5%.
  • Waitlist page collected 2,400 sign-ups before public launch, with 38% of those attributable to the referral sharing mechanism.
  • Competitor comparison pages drove 34% of total organic sign-ups by month 3, ranking on page 1 for 6 competitive search terms.
  • Annual pricing plan adoption rate of 62% — above the client's target of 50% — achieved through the pricing calculator feature on the pricing page.

Project Metrics

8.4%
Conversion Rate
2,400
Waitlist Sign-Ups
5
Landing Pages
62%
Annual Plan Uptake
34%
Organic via Comp. Pages

Need a high-converting landing page or product launch?

I design and build landing pages that don't just look great — they convert. Let's talk about your launch goals.

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